
asos photoshoot
A Photo-story for ASOS Magazine, based around gender neutrality. A photo- story is a format where the content of each individual image is amplified by the relationship with all the images in the sequence. Keeping this in mind I wanted to show a smooth transition from each image.
For this shoot, my main influence was streetwear and skateboarding culture. I found skateboarding to be male-dominated, and I wanted to explore how I could make this more gender neutral whilst remaining true to the sport.
I was also inspired by Molly Goddards over the top dresses and how this could conceal identity.
This made me look at the idea of creating a shoot contrasting an urban setting with over glamorised dresses concealing the identity.
In post-production, I decided to layer photo onto textures and graffiti as we felt it fitted with ASOS’s brand image well and was visually striking.